Personal Branding Tip: Speak to One, Others Will FollowThe question below came from a recent dialogue with a client on the subject of defining a target audience:Nov 9, 2020Nov 9, 2020
How to Borrow an Audience to Build AwarenessFrom a participant in my online personal branding course called How to Become Unforgettable:Oct 28, 2020Oct 28, 2020
Don’t Just Aim for the Target Audience. Aim for the Bullseye.From a participant in Becoming Unforgettable, my online Personal Branding course:Oct 19, 2020Oct 19, 2020
I Love My Pet Brand Even When It Pees on My CarpetDon’t trash talk my favorite brand. Because I love it. Yes, I know there are other brands out there that sell products that function just…Oct 6, 2020Oct 6, 2020
Thank a Friend Today for Not Lying to YouThank you, Bob, for not protecting me.Sep 15, 2020Sep 15, 2020
What my Crappy Portfolio Taught Me About BrandingMy big aspirations as an advertising copywriter led me from the swampy shores of Florida to the concrete canyons of New York City.Sep 9, 2020Sep 9, 2020
Peddling paradise with Raquel Marra.Pictured: Yogi Raquel Marra gently persuading my body to bend where it doesn’t. We are at her home studio in Boston, MA. After our…Apr 11, 2019Apr 11, 2019
Bob Ciosek has an Olympic-sized idea for athletes and fans.Pictured: Bob Ciosek, Founder/CEO of World’s Greatest, and I talking sports at the Cupping Room SoHo in NYC. Bob, being the visual guy he…Mar 6, 2019Mar 6, 2019
LEAP’s fearless duo fight against inequity.Pictured from L: LEAP President & CEO Linda Akutagawa, your humble coffee hound, and LEAP Development Director Nancy Yap. Linda likes her…Feb 25, 2019Feb 25, 2019
Digital disruptor, Nick Jordan, is at it again!Nick Jordan’s ace platform is looking for top talent.Feb 13, 2019Feb 13, 2019